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BY BLOUIN ARTINFO | FEBRUARY 11, 2019
Actress Priyanka Chopra and her mother Madhu Chopra’s Marathi production “Firebrand” will premiere exclusively on Netflix, in 190 countries on February 22, 2019. The film features award winning Marathi actors like Usha Jadhav, Girish Kulkarni, Sachin Khedekar, and Rajeshwari Sachdev.
National Award winner Aruna Raje directs the film. It is also the first digital venture that Priyanka and Dr. Madhu Chopra’s production house Purple Pebble Pictures has made. “Firebrand” is Netflix’s first licensed original film in Marathi. The film follows the life of a successful lawyer who herself is sexual assault victim, played by Usha Jadhav, who is dealing with PTSD.
“She tackles difficult family cases while also coping with intimacy issues in her own marriage. Girish Kulkarni expertly essays the role of her husband Madhav Patkar, an architect by profession. The film revolves around trials and tribulations of contemporary modern day relationships and will be available to 139 million Netflix members across the world on February 22, 2019,” writes Netflix.
Speaking on the film’s exclusive premiere on the service, Madhu Chopra said: “’Firebrand’ is packaged with a gripping, powerful narrative along with an ensemble of talented actors and we are truly excited that this story will reach millions of diverse Netflix members. We are delighted to have Netflix as a partner that will help us take this meaningful cinema to new audiences across the globe.”
Priyanka Chopra said: “The age of Digital has changed the way we consume content. Today, the story is king and audiences are open to and accepting of all kinds of genres. We scroll for content that appeals to our mood and mind, equally. This definitely was one of the major reasons behind our move of taking our latest Marathi project ‘Firebrand’ straight to Netflix. A story like ‘Firebrand’ deserves to reach audiences far and wide and I’m thrilled to be bringing this to Netflix.”
Actress Priyanka Chopra, known by her married name Priyanka Chopra Jonas, is an Indian actress, singer, film producer and philanthropist. She was the winner of the Miss World 2000 pageant. Regarded as one of India’s highest-paid and most popular celebrities, Chopra has received numerous awards, including a National Film Award and five Filmfare Awards. In 2016, the Government of India gave her the Padma Shri, and Time magazine named her one of the 100 most influential people in the world. Forbes listed her among the World’s 100 Most Powerful Women in both 2017 and 2018.
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