Miss Universe Bahrain launches digital series to find winner

DUBAI, SEPTEMBER 08, 2022

The Miss Universe Bahrain organization led by Dubai-based Yugen Group of Companies has announced the launch of the second edition of Miss Universe Bahrain through an eight-part digital series.

The series will be airing at Miss Universe Bahrain’s official Youtube channel and Instagram account, and will be simultaneously broadcasted in several regional news platform’s social media channels from September 7 to 11.

From last year’s debut at the Miss Universe pageant, Bahrain’s first-ever representative Manar Jess Deyani already made a huge impact in the pageant community by wearing a customised burkini during the swimwear competition of the 71-year-old pageant - the first-ever in its history - gaining respect and admiration from fans of the show globally.

For the second edition, since opening the application in June 2022, the organization has received more than 300 online applicants and from there the list was trimmed down to Top 15 via a series of online interviews and challenges, and from Top 15 the organization has selected Top 7 finalists who now compete as the official finalists of this year’s competition.

“I am so happy and excited at the same time to continue the legacy of the Miss Universe Bahrain, which I have started. I can’t wait for you all to meet all empowering Bahraini women who represent the future of our generation. Our finalists are all accomplished women in their own rights, they have been a great example and a role model in their communities and I am sure they will be a wonderful spokesperson to the causes and advocacies that are timely and relevant to our modern society,” said Deyani.

The Top 7 finalists shot the eight-part series and have experienced several activities to further promote their advocacies and charitable missions such as visiting the official charity partner of Miss Universe Bahrain - Smile Train Dubai - the biggest cleft charity in the world.

In one of the episodes, all finalists will also be seen doing training and seminar on how to care of their body - from hair care, skincare and general health and beauty care given by the experts working at the region’s leading health and grooming company MADI International with the support of Goldwell Middle East, Orly and Thalgo.

Out of all the franchises of the Miss Universe in the world, Miss Universe Bahrain is the only edition where the finalist will not be seen in a bikini swimsuit and will not follow the traditional swimsuit competition round. Instead, the Miss Universe Bahrain organization has decided to introduce the ‘Luxury Modest Swimwear Segment’ in partnership with modest swimwear brand Lammode to promote body positivity among women, respect to the culture and tradition as well as giving the finalist options to wear anything that they are comfortable to wear in.

“I am extremely happy with the amount of support that we have received since the start of this project. We have been instrumental in telling the empowering and inspirational stories of women in Bahrain and the Gulf in general. I have been constantly telling the finalist that this is not just a competition of beauty but a platform to voice out their advocacies so more people can help each other and to share their stories to inspire others. I also remind them to be good role models to the young kids who will be looking up to them as their heroes,” Ian Borromeo, Co-founder of Yugen Group and Co-National Director of Miss Universe Bahrain.

The premier episode of Miss Universe Bahrain 2022 was aired on September 7, and will continue uploading daily episodes from September 8, 9, and 10. The finale episode will be airing on September 11, where they will announce the newest Miss Universe Bahrain 2022. -TradeArabia News Service

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