SeneGence Announced as Official Presenting Sponsor of Miss USA and Miss Teen USA

The 2021 Miss USA and Miss Teen USA awards will be held in Tulsa, Oklahoma, and broadcast live from the Paradise Cove Theater of River Spirit Casino.

Crystle Stewart, 2008’s Miss USA
08.09.21

SeneGence, the California-based multi-tier marketing company famous for its Original Long-Lasting Liquid Lip Color, will be the official presenting sponsor of Miss USA and Miss Teen USA, company officials said in a press release on August 6.

The partnership was announced in July in Frisco, Texas at SeneGence’s annual event which was attended by Crystle Stewart, 2008’s Miss USA and national director for the organization and SeneGence founder and CEO Joni Rogers-Kante.

“Many years ago, I participated in a Miss USA event selling LipSense to their attendees,” said Rogers-Kante. “At that time, I never would have believed that SeneGence would be a sponsor of the iconic Miss USA Pageant. Miss USA and SeneGence are two organizations that are deeply aligned with the advancement and empowerment of women, and we are delighted with this partnership.”

The 2021 70th edition of Miss USA and Miss Teen USA awards will be held in Tulsa, Oklahoma, and broadcast live from the Paradise Cove Theater of River Spirit Casino Resort. Reigning Miss USA Asya Branch of Mississippi will crown her successor at the evening’s closure.

SeneGence and the Miss USA organization partnership campaign will include exclusivity for cosmetics, television coverage (SeneGence commercials, backstage LipSense lounge, SeneGence cosmetics used on contestants and talent), Miss USA and Miss Teen USA custom LipSense collection, giveaways, and more.

Follow the partnership journey on social media with #SashesandSeneGence.

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