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February 1, 2018
Miss World Manushi Chhillar's resounding victory has not just been about being the proud owner of the prestigious crown. For Manushi, the coveted title of Miss World has been a way of channelising her vision of improving menstrual hygiene conditions for women.
With a lot of women still unaware or under-provisioned with respect to menstrual health, Manushi's noble cause was deemed crucial and hence awarded the Beauty with a Purpose title at the Miss World pageant.
What does Beauty with a Purpose mean?
Addressing the media in India, after Manushi's success, Julia Morley, chairman of the Miss World Organisation, had explained, "In 1962, I was watching an old lady, she was washing children on the street, children who couldn't move. She washed them daily. One day, I went to her and asked her if she ever got tired, and she responded, "Isn't it better to light a candle in the darkness than to have no light at all?" And that day, Beauty with a Purpose came into the world."
Miss World 2017 recognised five winners of the Beauty with a Purpose project, including contestants from South Africa, Vietnam, Indonesia and Philippines, along with Manushi Chhillar from India.
Manushi Chhillar's purpose
Manushi had been an advocate of menstrual health and hygiene, even before she had begun her Miss World journey.
Haryana's Chief Minister, Manohar Lal Khattar, during his recent meeting with Manushi Chhillar, had mentioned, ''Even before Manushi Chhillar became the Miss World, she had been associated with a very special project in Haryana, Project Shakti, which had to do with women's menstruation. She came to me after winning the Miss India title, asking what she could do for Haryana.''
Marking the first potent achievement of Manushi's efforts, Khattar had even announced that he would be making sanitary pads free for all girls in the schools run by the state government.
The Beauty with a Purpose tour
The first Beauty with a Purpose tour of 2018 has finally commenced.
Recently, Manushi Chhillar posted a picture of herself in an Anita Dongre dress, on social media, to announce the beginning of her much-awaited tour.
''Finally after weeks of planning we will be starting the tour for my #beautywithapurpose project on Menstrual Hygiene. So excited to be reunited with my #MissWorld sisters!'' Manushi captioned her post.
Also Read:Miss World Manushi Chhillar looks like a midnight princess in this black dress
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Miss India
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@feminamissindia
.@MissWorldLtd @ManushiChhillar at HICC Convention Centre Hall to spread awareness about Women's menstruation and also talk about her Beauty with a purpose project. #MissWorldBWAPTour #BreakingTheBloodyTaboo #femininehygieneawareness
8:03 AM - Feb 1, 2018
Replies 6 6 Retweets 69 69 likes
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Led by Julia Morley, the Miss World team has started their 42-day journey across the globe. The tour destinations include India, China, Indonesia, British Virgin Islands and USA, as mentioned on the official Miss World website.
Manushi is expected to launch a Feminine Hygiene Awareness Campaign during the tour, informed the official website. ''Let's not only educate, but also provide a sustainable model for good menstrual management,'' she said in her social-media post.
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